Home > How Pay Per Call Marketing Works > Why Phone Calls Are Important To Your Business
5.3 - Why Phone Calls Are Important To Your Business
How Pay Per Call Works
Finding quality leads that convert to sales is one of the toughest challenges facing businesses today. Creating ongoing lead generating marketing campaigns has unique challenges in a world filled with advertising. Service based companies like pest control or appliance repair require targeted campaigns that locate customers in need.
Businesses that need warm, inbound, phone call type leads work directly with a pay per call advertising publisher like Discovered Assets. We create performance based marketing campaigns using technology driven tracking systems to drive warm, inbound calls to businesses. Depending on the size of the business and marketing campaign, a call center may be employed to handle those calls. Businesses both large and small use call centers to help facilitate their marketing efforts.
Pay per call works best for companies selling products or services that require personal assistance over the phone to book an appointment or make a purchase. Whether its a one person business selling travel or a large multi-billion dollar corporate call center selling insurance, pay per call advertising brings warm, interested buyers to the people who can help them make a purchase decision. For businesses of all types from financial services, home improvement, travel, insurance, or auto repair pay per call leads the way in performance marketing.
Consumers on mobile devices see our ads online and simply click to call to respond. But offline advertising works just as well. Billboards, digital signs, bandit signs, door hangers & even classified newspaper ads work great for pay per call marketing. Calls from consumers are instantly routed through our technology based tracking systems and sent to our lead buyers who take the call themselves or use a call center to qualify leads.
All calls are recorded so our lead buyers are able to listen to calls and better support their staff training efforts. Tracking the duration of calls proves legitimacy of the calls so our lead buyers know what they are buying. Pay per call technology solves the tracking problems associated with your marketing efforts.