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5.2 - 6 Reasons Why Pay Per Call Should Be Part of Your Marketing Strategy
Why Phone Calls Are Important To Your Business
Nowadays people only make calls when it’s important or they need a solution right away. We call because its a complicated purchase that requires human interaction. Amazon and other online retailers make simple purchases easy and fast. But when it comes to shopping for a roofing contractor to fix a leaky roof or understanding complicated insurance policies we need to speak to someone who can help. People call when they have an immediate need.
People use the phone to make big ticket purchases like a mortgage or insurance policy. Businesses selling these products and services require sales associates to take calls and doing so comes at a significant cost. From paying for office space, computer systems, and salaries businesses that take phone calls require big ticket purchases to be profitable. Which makes inbound, warm, interested customers a highly valuable commodity. The biggest industries in the world use pay per call to be successful. But pay per call levels the playing field for smaller companies too.
Lets take a look at the value of pay per call to various industries. On the low end of the scale a restaurant averages $33 for every phone order. Retailers earn an average of $119 per call. Home improvement contractors earn $170 per phone call. On the higher end of the scale we have financial services earning $416 per call and auto related businesses earning $1195 per phone call. So its easy to see the value of warm, interested customers calling for help.
Inbound calls from interested customers are the highest value lead known. Multi-billion and trillion dollar companies use pay per call every day to drive customers to their call centers. Pay per call marketing is well established and is the future of all lead generation for businesses large and small.