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5.1 - How Pay Per Call Works
6 Reasons Why Pay Per Call Should Be A Part of Your Marketing Strategy
1. Pay per call causes growth outside your regular marketing channels.
Advertising is everywhere these days. Whether its email, text messages, posters, billboards, banners and digital ads customers are hit with ads constantly. However making outbound phone calls is less frequent. Phone calls give consumers a chance to interact with the staff of a company and learn more about their products and services directly.
2. Pay per call is budget friendly
Calls require a minimum duration to be valid so lead buyers can be assured of call quality. Some campaigns are configured to allow callers to be prequalified before being transferred to the buyer. This insures callers are sincerely interested.
3. Pay per call is built for mobile.
Nowadays 95% of customers are using smart phones enabling them to surf the internet and simply click on ads to make phone calls. This is an ideal marketing solution for some business models. Others find it better to go to a traditional landing page before calls are made. Either way mobile is an ideal solution for pay per call.
4. Pay per call targets consumers further into the sales process.
Businesses receiving calls from consumers have an ideal opportunity to speak one on one with warm, interested buyers. This alone helps move potential customers further along in the sale process to becoming satisfied buyers.
5. Pay per call is ideal for businesses requiring consultative help.
Home services, travel, insurance, and financial services all benefit from consumers making phone calls for help. If you own a service based business you know the value of receiving calls from interested buyers. Appointments need to be set to give estimates and continue the sales process in person. Pay per call fits the bill bringing you highly targeted buyers direct to your phone.
6. Pay per call give you the opportunity to listen to sales calls and better refine your sales agents closing techniques.
You can hear how customers are treated and track how long calls take. This helps you refine your agents sales techniques and gives you a better understanding of your business.