Home > Pay Per View, Solo Ads & Blog Marketing > 3.1 - How To Create A Professional Email Address For Email Marketing in 2024
3.1 - How To Create A Professional Email Address For Email Marketing in 2024
2024 Email Deliverability Warning: How Affiliates Can Fix
Their Free Email Problems Easily In 2024
In 2024, email deliverability is becoming a critical concern for marketers, particularly those using free email accounts like Gmail or Yahoo. The evolving landscape of email services has introduced stricter guidelines that could significantly impact how your emails are delivered and perceived. If you're an affiliate marketer, network marketer, or just starting with online marketing and using a free email service for your campaigns, it's crucial to address these changes. This article will guide you through understanding the new requirements and how to effectively switch to a professional, branded email to ensure your communications reach their intended recipients.
The Email Deliverability Dilemma
Recent updates from major email service providers such as Gmail and Yahoo have highlighted a significant shift in how email deliverability will be handled. Starting February 2024, both Gmail and Yahoo will enforce new restrictions aimed at improving user experience by reducing the influx of unwanted emails. This means that if you're still relying on free email services for your marketing communications, you may face increased challenges in getting your emails into recipients' inboxes.
Understanding the Changes
According to a blog post released by Gmail on October 3rd, 2023, there will be a major overhaul in the requirements for email senders. The most notable change is the implementation of a 3% spam complaint threshold. Emails that exceed this threshold are likely to be blocked or redirected to the spam or blocked folder. This update aims to curtail the number of spam emails reaching users' inboxes, which directly impacts marketers using free email accounts. The implication for affiliate marketers and network marketers is clear: if you're sending emails through a Gmail or Yahoo address, you're at a higher risk of your messages being filtered out or marked as spam. This can severely affect your email marketing effectiveness and your overall engagement with your audience.
The Importance of a Professional Branded Email
To navigate these new restrictions successfully, it's essential to transition from free email services to professional, branded email addresses. A branded email not only enhances your credibility and authority but also aligns with best practices for email marketing. Professional email addresses, such as yourname@yourdomain.com, are less likely to be flagged as spam and can significantly improve your deliverability rates.
How to Transition to a Professional Branded Email
1. Choose a Domain Name
The first step in establishing a professional email address is to choose and register a domain name. This domain will serve as the basis for your email address and website. Most websites offer straightforward domain registration services. When selecting a domain, consider something simple and relevant to your business, such as yourname.com or successwithyourname.com.
2. Use an All-in-One Digital Marketing Platform
For those seeking a streamlined approach, using an all-in-one digital marketing platform can be highly effective. Online platforms offer integrated solutions for managing your website, email, and other marketing tools. These platforms often include professional email services as part of their package, eliminating the need for third-party email providers.
3. Setting Up Your Professional Email
Once you've registered your domain, the next step is to set up your professional email address. Here's a simplified process using Builderall as an example:
Step 1 - Log Into Your Account: Navigate to the Business Center, where you'll find the Domain and Email Manager.
Step 2 - Add Your Domain - If you've already registered your domain, you need to point your domain's DNS servers to the email platform you chose. This step ensures that your domain is correctly linked to the platform.
Step 3 - Create Your Email Address - Within the Business Center, select the option to create a new custom email. Choose your domain and specify the desired email address (e.g., yourname@yourdomain.com).
Step 4 - Verify Your Email - Once your email address is created, you'll need to verify it. This step often requires just a few clicks to complete. This verification ensures that your email address is authenticated and ready for use.
Step 5 - Configure Your Email for Deliverability - To maximize your email deliverability, it's crucial to authenticate your email using security protocols like DKIM (DomainKeys Identified Mail), SPF (Sender Policy Framework), and DMARC (Domain-based Message Authentication, Reporting, and Conformance). While these terms may sound technical, online platforms can handle these configurations automatically, making it easier for you to comply with industry standards. Also, Google offers tons of help with free guides that show you exactly how to do it yourself. Just print one out to follow along with and write down any notes for future reference. I find it helpful to also create a typed document of the steps Ive taken in setting up my professional email addresses so I don’t get lost in the process.
Benefits of Using a Professional Email
1. Improved Deliverability - Professional email addresses are less likely to be flagged as spam, ensuring higher chances of your messages landing in the inbox.
2. Enhanced Credibility - A branded email address projects a professional image and enhances your brand's credibility.
3. Better Engagement - When your emails are delivered successfully, you're more likely to achieve higher engagement rates and build stronger relationships with your audience.
4. Simplified Management - Integrated platforms offer tools for managing your emails and marketing efforts in one place, streamlining your workflow.
Conclusion
As email deliverability standards continue to evolve, transitioning from free email services to professional, branded email addresses is more important than ever. By following the steps outlined above, you can ensure that your emails are delivered effectively, enhance your brand's professionalism, and improve your overall marketing performance. For those who find the technical aspects challenging, online platforms like offer user-friendly solutions that simplify the process of setting up and managing professional email addresses. Whether you're an affiliate marketer, network marketer, or a new online entrepreneur, investing in a professional email setup will pay off in better deliverability and a more polished brand image. If you haven't yet made the switch, now is the time to act. Explore the available platforms, choose a domain, and set up your professional email to stay ahead of the curve in 2024 and beyond.